A business case is a document that outlines the rationale for a proposed project or investment. It typically includes a description of the project, its objectives, its costs and benefits, and its risks. Business cases are used to help decision-makers decide whether or not to approve a project.
Effective business cases are clear, concise, and persuasive. They provide decision-makers with all of the information they need to make an informed decision. Well-written business cases can help organizations to make better decisions, avoid costly mistakes, and achieve their goals.