Doing business as” (DBA) is a legal term that refers to a fictitious name under which a business operates. It is also known as a trade name or an assumed name. A DBA allows a business to operate under a name that is different from its legal name, such as the name of the owner or the name of the business’s products or services.
There are many reasons why a business might choose to operate under a DBA. For example, a business might choose to use a DBA to: