Kuwait, 17 March, 2016: Damas, the Middle East’s leading jewellery and watch retailer, has opened its latest Damas store at 360 Mall in Kuwait, showcasing Damas’ in-house brands, as well as designer brands.

The opening takes the number of Damas stores in Kuwait to 21, 14 of which are dedicated to offering diamond jewellery.

The new store creates a novel luxurious space in 360 Mall that is reflected through the exclusive high-end jewellery on display. The boutique offers an exquisite shopping experience that is perfected by an enhanced customer service, which aims at crafting long-term relationships with Damas customers in Kuwait.

The store features the latest in a wide range from Damas’ in-house brands including Farfasha, Vera, Orana, Solana and Spring, as well as designer brands such as Parmigiani, ForeverMark, Perrelet and Utopia.

Kevin Ryan, Chief Operating Officer, said: “We are delighted to open this new Damas boutique that reflects all the elements that make the Damas brand truly special. Our growth in Kuwait is fueled by our elegant customers and by our commitment in delivering a bespoke shopping experience.”

Building upon its rich legacy of more than a hundred years, Damas commands an outstanding industry reputation for exemplary quality, unparalleled designs and unmatched craftsmanship.